Published on August 11th, 2016 | by Lisa Furgison0
50 Summer Subject Lines + Tips to Write Sunny Subject Lines
Summer is coming to a close and Labor Day is around the corner… But temperatures are still rising and Indian Summer will bring a whole new season of picnics, trips to the closest body of water, and garden gatherings. While there’s a lot on your seasonal to-do list, your email subject lines could use a little summer lovin’ too. To provide inspiration, we’ve put together a list of 50 summer subject lines. Plus, we’ll give you three tips to help you create your own fun-in-the-sun subject lines.
To start, here is a list of 50 summer-themed subject lines from retailers, service-based businesses, and non-profits:
- ACustom: Your go-to summer jacket – The Featherweight
- AtoZPetGroomers: Your dog needs a beach body too
- RowBoatTours: Float the river during the dog days of summer
- Joyus: This summer sale is heating up
- DealsDirect: Prices slashed! Summer clearance sale
- Snooth: Beat the summer heat with this crowd-pleasing Napa Chardonnay
- Thomson Holidays: Summer is getting closer. Grab a cruise deal now
- Gap: Code: Sun = You’re approved for 35% off
- WindowShine: Get the winter junk off your windows. Summer sale
- NBAStore.com: It’s always jersey season – suit up for summer!
- CB2: jumpstart summer with these 3 hot offers
- Free People: re: the heat wave
- Hot Topic: 30% off ends in hours – the heat is on!
- TireRack: Which tires should you be driving on this summer?
- Title Nine: Cast your vote! Title Nine’s summer cover
- ShoppersChoice.com: BBQ season is back!
- Michaels: Sizzling summer savings up to 70% off
- Tulio: New arrivals for the long weekend!
- SammyDress.com: Swimwear to dive for
- Whole Foods Market: 8 Summertime Sips That Sparkle
- Athleta: Sun, sand, linen
- Target: A summer shoe update that’s budget-friendly
- Elf: Hit the beach with this $3 kit
- Accessorize: Discover your perfect beach style
- NYS Electric and Gas: Keep cooling costs down with these tips
- Ideeli: Hello, Sunshine! Extra 10% off everything
- Estee Lauder: Let the sun worship you. Bronze Goddess is back
- Bellabox: How to get effortless beach hair
- eBay: Enjoy the sun, save a ton!
- Life is Good: Cool tees bring in the breeze
- PCRepairNow: Get 25% off your next PC maintenance package this June
- Mouth: 20% off hot summer sale
- Coppertone: 6 ways to protect your skin this summer
- Lilly Pulitzer: Take a peek at our new summer catalog
- Frontier Utilities: Schedule your summer maintenance now
- AARP: Find volunteer opportunities near you this summer
- FitnessFactor2: Get your swimsuit body ready with these 4 classes
- ASPCA: Give to our fun-in-the-sun campaign now
- PlanITParty: Let us plan your next BBQ
- Mothercare: A heat wave is coming!
- LancasterLibrary: 10 beach reads you’ll love
- Craft Direct: It’s hot outside! Stay inside & play!
- TravelTour: 5 summer jet-set ideas
- WoundedVets: Enjoy summer while honoring veterans
- Make-A-Wish: See your summer donation in action
- Sears Auto: Nice weather is here. Bring your car in for a complete detail
- RotoRooter: Celebrate the end of winter. Take $50 off your next service call
- Craftsy: Great summer patterns
- EdibleTips: Hot off the grill: 3 recipes every family will love
Three tips to help you add a dose of sunshine to your next subject line
1. Use summer references
You don’t have to sell sunscreen or bathing suits to reference summer. Our list of summer subject lines proves that, but here are a few ways that you can bring some summer flair to your emails:
- Celebrate summer holidays like Memorial Day and Labor Day with a discount.
- When the temperature rises, host a Heat Wave sale.
- Provide solutions to summer problems like sunburn or mosquitoes.
- Create a list of lawn maintenance tricks or fun tips for family barbecues.
You can also use common summer words in your subject lines. Here are a few suggestions:
- Summer descriptions: heat wave, high temps, fun-in-the-sun, mercury-rising, beat the heat, dog days of summer
- Summer places: cabin, lake, beach, park
- Summer must-haves: bathing suit, sunglasses, beach bags, flip flops
- Summer events: bbq, picnics, family reunions, road trips
- Summer chores: lawn maintenance, gardening, home repair
- Summer safety: sunblock, water, sun exposure
2. Use movie or song titles
You can connect with your customers in a lighthearted and personal way by incorporating pop culture references into your subject lines. What’s more, a study from Retention Science shows emails with song titles get opened 26 percent of the time, which is an 11 percent higher open rate than those without a title. So why not add a summer-themed song title to your subject line, or reference a classic summer movie?
3. Mimic personal email format
Summer is a great time to have fun with your email subject lines, but don’t go overboard. If you wouldn’t send the subject line to a friend, you shouldn’t send it to customers or donors either. In other words, don’t capitalize every letter, stay away from Wingdings or emoticons, and avoid excessive punctuation. Some people use these embellishments to make their subject lines standout, but they can make your email look less professional. You can (and should) be creative with this process, but you don’t need these “extras” to draw attention.
Want more subject line inspiration? Check this out: 50 All-Time Great Retails Subject Lines.
Get Our Newsletter
For more marketing tips, guides, and inspiration, sign up for the VerticalResponse bi-weekly newsletter.
Editor’s Note: This post was originally published in June 2015 and has been revamped and updated for accuracy and relevance.
© 2016, Lisa Furgison. All rights reserved.