Email Marketing 6 Design Tips to Make Your Email Newsletter Visually Appealing

Published on January 6th, 2015 | by Lisa Furgison

2

6 Design Tips to Make Your Email Newsletter Visually Appealing

Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing.

“I think the most important aspect of a newsletter is that it’s visual and engaging,” says Cassandra Velez with The Boxing Club. The fitness club in San Diego sends a monthly newsletter to current and prospective members.

With the help of Velez, we’ve created a list of six actionable design tips to make your email newsletter visually appealing. So let’s get started.

1. Create a header

Your newsletter needs a header. It’s the equivalent of a newspaper’s name. It sits at the very top of your newsletter and usually includes the title of your newsletter, company name and logo.

You can use online DIY tools to help you create your header. Check out Share As Image or Pixlr. With these programs, you don’t need any graphic experience to create and save graphics to your computer. Simply create your header once, and use it again and again.

Here are a couple of examples:

6 Design Tips to Make Your Email Newsletter Visually Appealing

6 Design Tips to Make Your Newsletter More Visually Appealing

2. Let your logo dictate color scheme

To be visually appealing, your newsletter needs a color scheme. Since your logo is part of your header, consider using those colors throughout your email newsletter as font colors or borders.

3. Stick to standard fonts

When selecting fonts for your newsletter, the main priority is legibility. Stick with basic fonts like Times New Roman and Arial. You don’t want to use too many fonts either. Pick one or two fonts for the entire newsletter.

4. Use subheadings

Your newsletter should have several different pieces of content that are broken up by subheadings. It should look a lot like a newspaper. The subheadings should be in one of the clear fonts that you selected. The size of the subheadings should be smaller than what’s used in your header, but larger than the text you use for articles.

Don’t Have a VerticalResponse Account Yet?

It’s easy to use and free to get started. Sign up and start sending emails today.

Sign Up


5. Stack content

If you’re using a newsletter template through an email service provider like VerticalResponse, you’ll be able to select a layout and add content to it. When it comes to layout, you want to stack content or section it off in blocks.

Here’s are two examples from Behance and Format:

6 Design Tips to Make Your Newsletter More Visually Appealing

6 Design Tips to Make Your Newsletter More Visually Appealing

6. Use pictures

A well-designed email will have a good balance of text and images. When a recipient opens your email, they are instantly drawn to images. By adding a few pictures, you pull the reader in while enhancing the text at the same time.

When you create your next newsletter, add pictures that are easy to snap with your digital camera. For example, take a picture of an employee that you plan to highlight or grab a shot of your newest product to include in the next edition.

6 Design Tips to Make Your Newsletter More Visually Appealing

Of course, some businesses don’t have a lot of “photo-worthy” opportunities. An online magazine that sells monthly subscriptions, for example, might not have a lot to take pictures of. If you’re in the same position, use simple graphics, or consider buying stock images from sites like iStock to incorporate into your newsletter. We use stock images on our blog and in our weekly newsletter, the VR Buzz.

6 Design Tips to Make Your Newsletter More Visually Appealing

Overall, you want a email newsletter that’s attention grabbing. It should have a clean, organized layout that makes it easy for the reader to digest all of the content. These tips are meant to spruce up your newsletter, increase readability and ultimately create an email newsletter that your audience looks forward to.

Don’t Have a VerticalResponse Account Yet?

It’s easy to use and free to get started. Sign up and start sending emails today.

Sign Up

© 2015 – 2016, Lisa Furgison. All rights reserved.

Read Next:

Tags: ,


About the Author

Lisa Furgison

is a contributing author.



2 Responses to 6 Design Tips to Make Your Email Newsletter Visually Appealing

  1. Colleen Corkery says:

    Hi Tom,

    Thanks for reading. Which version of VerticalResponse are you using – Classic, or our latest product? We have a variety of similar formats like the Behance example (that example actually does have full width boxes below – This is a cropped version) in our newest version of VerticalResponse. You can easily add or remove sections to these templates to make them look the way you’d like. All of our templates in the newest version of VerticalResponse are also 100% responsive, which you may not from other companies like Constant Contact. Our support team is also always glad to help, so don’t hesitate to give us a call: http://www.verticalresponse.com/support

    Let us know what we can do to help!

    Cheers,

    Colleen
    VerticalResponse

  2. Tom Lemmer says:

    Hi Lisa,
    Nice article. I don’t see a template that would give me a format like Behance. I like that but then I need full width article boxes to follow below. It is a newsletter.

    I can get the format that I want with Constant Contact but I don’t see the same design flexibility with VerticalResponse.
    Tom

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑