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Published on August 18th, 2011 | by Ellery Long

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9 Ways to Delight Your Facebook Fans Without Giving Away The Farm

Couple looking at a computer When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most obvious way being with free products, discounts and other types of giveaways. For many small businesses or businesses with limited resources, though, doing this on a regular basis is tough. So, instead of thinking of this as a barrier, think of it as a creative challenge. Here are nine other ways the creative marketer can engage and delight their fans and customers without spending a dime.

1. Ask Questions

One of the primary reasons your customers become fans on Facebook is to have a channel to interact with your business. Make it easy by asking them questions and giving them a reason and an opportunity to start a dialogue. Asking questions on Facebook can be a great way to gather valuable feedback about your company, but can just as easily be used to have a little fun. Think about the kinds of things that will get your customers talking and start the conversation!

2. Provide Exclusive News

People love to feel in the know or ahead of the curve. Have a new product coming out or an upcoming sale that hasn’t been announced yet? Reward your Facebook fans by sharing the news with them a few days early.

3. Lift The Curtain 

In the same vein, giving your fans a behind the scenes look at your business can be a great way to start conversations and make them feel special. Day-to-day activities that we take for granted might actually be fascinating to many of your customers. It doesn’t have to be directly related to your business, though. Do you or any of your employees have interesting hobbies or community service projects? These kinds of stories make for great Facebook content.

4. Let The Games Begin 

What’s more delightful than playing games? There’s a reason social games like Farmville and Mafia Wars have taken over your Facebook newsfeed, and there’s no reason you can’t get in on the fun. Try asking your fans trivia questions or challenging them to take pictures of themselves and their friends using your products or visiting your locations. Facebook doesn’t allow contests that aren’t run through 3rd-party applications, but there aren’t rules against playing games for fun.

5. Rally Around A Cause 

If your company already contributes to a charity with any sort of regularity, why not get your fans involved? Cause marketing is an extremely powerful way to engage your fans, make a difference, and give your brand a bit of personality while you’re at it. Try tying your donation to fan activity by pledging incremental donations when your fans like your status. Don’t know what cause to support? Take a cue from idea #1 and ask your fans for their input.

6. Give Credit Where Credit Is Due

Simply recognizing your fans is a great way to bring smiles to their faces. In fact, recognizing a winning fan can be a great “prize” for the games in idea #4. Consider selecting a fan every week to feature on your wall and thank them for their support. A little goodwill goes a long way.

7. Be Responsive

Another form of fan recognition that is often overlooked is to respond when they leave a comment on your wall. While it may be obvious to respond to a direct question, responding to other comments might not be so intuitive. If a fan leaves a compliment on your wall or responds to one of your status updates, take the time to acknowledge it. There’s no better way to show your customers that you’re listening.

8. Take It Offline 

Does your business have a physical location? Would what you do be interesting to your fans? Behind the scenes tours are a great way to reward them. Perfect for everything from restaurants to artists workshops to manufacturing facilities, selecting a fan on a regular basis for an exclusive behind the scenes tour is an awesome way to get them to interact with your page. As an added bonus, your fans will be inclined to share this experience with their networks and you may even earn some new customers in the process!

9. Don’t Give Away The Farm, Give Away A Dozen Eggs Instead

Okay, so technically this costs money, but the point is it doesn’t have to be a lot. What little rewards might you have that fans will appreciate nonetheless? T-shirts, USB drives, a small discount off their next purchase…little rewards have the ability to delight your customers as well. Small rewards also give you the opportunity to do more promotions on a recurring basis. While one large sweepstakes may create some buzz and make one winning fan really happy, a lot of small ones make it so the fun doesn’t have to end.

© 2011 – 2013, Ellery Long. All rights reserved.

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About the Author

Ellery Long

is a contributing author for VerticalResponse.



6 Responses to 9 Ways to Delight Your Facebook Fans Without Giving Away The Farm

  1. A very simple list but this is one of the first times that I’ve seen all these great tips in a single place. Excellent post, and I agree and have found success with all these tactics, so combining them together will most certainly work!
    Thank you, I will certainly be sharing this.

  2. Kurt Jewson says:

    Facebook is a great tool, for connecting with your customers. You’re right about responding to their comments and engaging through it. We love it, at Frugi, and have a lot of fun with our customers posing photos of their children in our clothes etc.

  3. north face outlet says:

    Day-to-day activities that we take for granted might actually be fascinating to many of your customers.

  4. Jenn Foster says:

    Great article. I I’ll repost this on my facebook.
    Thank you. I like number 8. Always combine online and offline! Works great!

  5. Chad Tabary says:

    I LOVE number 3 and completely agree. FB is personal. Be careful with #4 though, especially if you don’t have a considerable amount of likes already, or your fans aren’t active. You will look like the guy giving high-fives to no one, down the block if you keep asking trivia that doesn’t get answered! 😉
    One of my companies has about 800 fans on FB and responses to photos are great, trivia goes quiet though.
    R/
    Chad.

  6. Great article Ellery! I think my favorite tip of yours is number 9. Contests are a great way to engage and can be done economically depending on the size and budget of the company.

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