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Published on December 14th, 2017 | by Sonia Mansfield

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Ring in the New Year email cheer! 20 New Year’s Eve and 18 New Year’s Day subject lines

This year is about to be so last year. Luckily, time is on your side. You can start planning your New Year’s Eve and New Year’s Day email marketing campaigns now.

Shoppers know that retailers are clearing out their stock to make room for new items on their shelves. That’s why it’s important that your email subject lines pop like New Year’s Eve champagne corks.

For inspiration, we’re sharing 20 New Year’s Eve email subject lines and 18 New Year’s Day email subject lines that we think are irresistibly clickable. 

New Year’s Eve subject lines 

  1. Ring in the new year in a new city — HomeAway
  2. Got no New Year plans? We’ve got you covered! — Voyages SNCF
  3. The Countdown Begins… Save 20% Til Midnight! — Pine Cone Hill
  4. Get it by New Year’s Eve with ASAP shipping! — Modcloth
  5. New Year’s Eve Plans? Extra 30% Off Party Shoes — Cole Haan
  6. It’s New Year’s Eve! Celebrate with an extra 20% off sale prices — Land’s End
  7. 3, 2, 1…New Year’s Eve outfit done. — Bebe
  8. 20+ fuss-free ways to feed your guests on New Year’s Eve. — Food52
  9. Happy New Year’s Eve from Jones New York — Jones New York
  10. Rock in the New Year With 25% Off — Showtime
  11. New Year’s Eve Flash Sale! — Dunkin Donuts Shop
  12. Cue the Fireworks! Shop our Preview Sale to Save — Home Decorators Collection
  13. Find Your New Year’s Eve Party Look + Free Deluxe Samples — Lancôme
  14. HAPPY NEW YEAR’S EVE! Check Out These Amazing Recipes! — Temp-tations
  15. No time to sleep but still time to shop in 2017 — Peter Alexander
  16. New Year’s Eve party favors… delivered — Sugarfina
  17. Count down. Play up — NARS
  18. And now for the New Year’s Eve kiss you crave …— Mary Kay
  19. Get it for New Year’s Eve – Free Overnight Shipping! — Alex Bittar
  20.  Only 3 days until New Year’s Eve… Ready the confetti! — Express

New Year’s Day subject lines

  1. Happy New Year + Save Up to 55% OFF! — Godiva
  2. Make Great Plans for 2017 — Paper Source
  3. 🎉 New Year’s Day Deal #3: 50% Off — Chico’s
  4. Big-Time New Year’s S(h)avings — Grooming Lounge
  5. Start Fresh: Be Bright and Come Clean in 2017 — The Line
  6. New Year, New You, New Travels! — eBags
  7. Celebrate The New Year In Style – Take Up To 75% Off Entire Store — Calvin Klein
  8. Happy New Year! We’ve Got New Arrivals Just For You! — ewatches
  9. Cheers to a Beautiful New Year! — Estee Lauder
  10. New Year, New Coupons, Big Clearance! — Shopko
  11. Start the year off on the right bite — Seamless
  12. The New Year Event. 2 days only. GO! — Long Tall Sally
  13. First day of the New Year. Last day of free shipping. — Blair
  14. We’re Still Celebrating: New Year, New Deals! — eBags
  15. Your New Year Just Got Happier — Ann Taylor
  16. What’s in store for the New Year? — Elio Motors
  17. New Year. New Gear. — The Clymb
  18. Here’s to Another Trip Around the Sun — VonZipper

Our New Year’s resolution is to be more generous, so here are 18 more New Year’s Eve and New Year’s Day subject lines that you can personalize and use in your email marketing campaigns:

  1. Order now and save $20.18
  2. It’s a new year and here’s a reason to cheer!
  3. It’s our biggest sale of the year so far!
  4. Make a fresh start with our 2018 deals
  5. The new year is off to a good start with these deals
  6. At midnight you can kiss this sale goodbye
  7. Ring in the new year with us
  8. New Year, New Markdowns
  9. First! Now that we got that out of the way …
  10. Check out our exclusive NYE sale just for you
  11. Our new year sale is ready to drop
  12. It’s our markdown countdown
  13. Keep your New Year’s resolution with these deals
  14. We’re gonna party because everything is $19.99
  15. 2017 is so last year: New deals for the New Year
  16. The best is yet to come: A deal just for you!
  17. 2018 is kind of a big deal — and so is this sale
  18. Goodbye Father Time, Hello Mother Of All Deals

(For even more ideas, check out our entries from last year, too!)

Whether you’re wishing your customers a prosperous year ahead or offering a 2018 promotion, New Year’s Eve and New Year’s Day emails are a great way to connect with your subscribers and start 2018 on the right foot.

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© 2017, Sonia Mansfield. All rights reserved.

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About the Author

Sonia Mansfield

is the content marketing manager for PsPrint, a Deluxe company.



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