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Published on October 22nd, 2010 | by Janine Popick


Complement Your Holiday Emails with Direct Mail Postcards


According to a 2010 Retail Email Guide to the Holiday Season, more than 83% of online retailers increased their email volume during November and December of last year. Because competition is high for audience attention, there’s no better time to supplement your email marketing with direct mail postcards.

We’ve seen a lot of great uses of postcards coming through VR for the holidays, and I want to share some examples with you.

1. Selling a product or promoting a service for the holidays







2. Promoting a Sale


3. Saying Thank You


4. Giving Happy Holiday Wishes


5. Sending General Reminders and Announcements


Some other great ways to use postcards for the holidays include holiday cards, invitations to holiday parties, and entry tickets to holiday events. How are you using direct mail postcards for the holidays?

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is the CEO and founder of VerticalResponse.

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