In this episode of “The Magic @ Ball of Social Media,”we sit down with Scott Gulbransen, Vice President of Global Communications & Digital Marketing at DSI (Data Systems International, Inc.). Gulbransen shares his advice on how small businesses can tie social media efforts to the bottom line and ROI (return on investment).

A key takeaway that Gulbransen shares: Instead of thinking about what you’re spending on social media, think about what savings you might be realizing due to your social media marketing.

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