Social Media Easy Steps to Engage with Your Digital Audience

Published on August 22nd, 2014 | by Derek Overbey

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Advice from a Social Pro: How to Engage with Your Audience [VIDEO]

In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. Martin shares his perspective on how small businesses can engage with their community.

A key takeaway that Martin shares: One thing that a big business can never take away from a small business is the perception that they are small and intimate. Big businesses have a hard time obtaining that connection with their customers.

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About the Author

Derek Overbey

Derek Overbey is the Senior Social Media Manager at VerticalResponse.



4 Responses to Advice from a Social Pro: How to Engage with Your Audience [VIDEO]

  1. Awesome video! I agree, small businesses definitely have an easier time making a connection than larger companies. Thanks for sharing!

  2. Tom Martin says:

    Derek,

    I think there is a typo — shouldn’t it have read, today we squat with Tom vs sit ;-) ??

    Thanks for letting me be a part of this great compendium of advice you’ve created.

    Cheers,
    Tom

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