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Published on November 10th, 2016 | by Tori Tsu


An email feast: 40 Thanksgiving subject lines your customers will gobble up

The trick-or-treaters have come and gone, skeletons are back in the closet, and Halloween is officially behind us. Overnight, twinkly lights have gone up, carols and jingles are playing in every shopping mall, and you can’t ignore the giant tree in the town square. It would seem the December holidays are upon us. But wait! What about Thanksgiving?

Between Black Friday, Cyber Monday, and even Small Business Saturday and Giving Tuesday, Thanksgiving can often be overlooked. After all, your consumers are likely busy feasting, watching football, and slipping into tryptophan-induced food-comas. Right? Well, not exactly. Your customers might be house-bound, but in 2015, consumers spent $1.73 billion online on Thanksgiving Day, a 25 percent increase year-over-year.

We hope you get to take the day off and spend Thanksgiving with your family and friends — but not before you set up some delectable email campaigns to remind your subscribers what your business has to offer this holiday season. We collected some of our favorite email subject lines to send before, during, and after Thanksgiving.

  1. 14 Delicious Ways to Eat Thanksgiving Leftovers — The Dish from Food & Wine
  2. We’re thankful for you! — Doughbies
  3. Tomorrow: Turkey Banh Mi — Good Eggs
  4. Let us show our thanks — Nordstrom
  5. Thanksgiving – thanks to everyone for helping to make SF better — Nextdoor San Francisco
  6. Happy Thanksgiving + Black Friday Preview! — GrubMarket
  7. Start Thanksgiving with the Silicon Valley Turkey Trot — KQED
  8. Giving Thanks — Move Loot
  9. A Thanksgiving Gift for You: 20% Off + Free Shipping on the item of your choice — Pottery Barn
  10. TDM Update | Thanksgiving | Black Friday Sale | Holiday Specials — The Dailey Method
  11. Happy Thanksgiving! Special Savings Inside Just for You — Williams-Sonoma
  12. TT | It’s Thanksgiving go time — Tasting Table
  13. Enjoy 40% Off: A Happy Thanksgiving, Indeed — Barneys New York
  14. Have the happiest Thanksgiving (plus, 30% off your purchase & lots of gift ideas) – J.Crew
  15. Happy Turkey Day! The BIGGEST Black Friday doorbusters start NOW online — Old Navy
  16. Gobble Up These Laughs — JibJab
  17. Your Holiday Parties Need These Festive Cocktails —
  18. From Us To You: Happy Thanksgiving! Plus: Enjoy 20% Savings — LivingSocial
  19. Start A New Thanksgiving Traditions + A Home for the #PAWLIDAYS — Zappos
  20. How to temp your turkey with confidence — Panna
  21. The perfect Thanksgiving outfit — LOFT
  22. GOBBLE. THIS. UP. 50% off ALL Thanksgiving Essentials +$10 coupon — World Market
  23. Happy Thanksgiving! — Body Temp Yoga
  24. The Perfect Thanksgiving: Coming to a restaurant near you — OpenTable
  25. Designing a Beautiful Thanksgiving — Homepolish
  26. Turkey Burn Class & Discount — CORE40
  27. Give thanks with Farmgirl Flowers – now 10% off! — Farmgirl Flowers
  28. The Best Vegetarian Thanksgiving Main — Epicurious
  29. Friendsgiving — 18 Reasons
  30. Place Your Order By Tonight + Thanksgiving Deals — GrubMarket
  31. Get Your Turkey Orders In Now! — Local Mission Market
  32. Last Change for FREE Thanksgiving Delivery! — CHEFS
  33. A Thanksgiving we’ll never forget — Anthropologie
  34. Where to Buy Your Thanksgiving Turkey — 7×7
  35. Celebrate a GMO-free Thanksgiving! — Real Food Company
  36. Devour this Decor: Thanksgiving Table Accents You Need — Wayfair
  37. How to stay healthy and fit this Thanksgiving — Aetna
  38. 20% off — early bird gets the sale — Jonathan Adler
  39. Thanksgiving Dinner Has Never Been Easier — Munchery
  40. November Treats and Thanksgiving Ideas — Ferry Building Marketplace

Whether you’re offering a promotion, ramping up for the retail weekend, or just saying “thank you,” Thanksgiving emails are a great opportunity to connect with your customers and celebrate the season.

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© 2016 – 2017, Tori Tsu. All rights reserved.

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About the Author

Tori Tsu

is a contributing author for VerticalResponse.

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