Contributing Author

Email Marketing

What A/B Testing Can’t Do for Your Email Marketing

December 10th, 2013 | by Contributing Author

Analytics are for honing an email marketing campaign or message, but they can't do the heavy lifting of creating that voice or appeal. Here's how

Social Media

4 Ways to Attract Holiday Shoppers on Facebook

December 6th, 2013 | by Contributing Author

If you're looking to attract gift-givers through your company Facebook page, follow these tips

Business Management

3 Small Business Challenges and How to Overcome Them

December 4th, 2013 | by Contributing Author

Here are three of the most common small business challenges and ways to overcome them

Business Management

Why Highlighting Customer Feedback Can Be Profitable

December 3rd, 2013 | by Contributing Author

If your company lacks a way for customers to provide comments, here are suggestions to turn your business website into a feedback-friendly zone

Small Business Marketing

Tips to Creating a Timeless Business Logo

December 2nd, 2013 | by Contributing Author

A timeless business logo is "creative, clean and classic." To ensure your next logo meets those three Cs, follow these tips

Social Media

How to Use Instagram to Sell Products

November 26th, 2013 | by Contributing Author

Small business owners might not think of Instagram as a retail mecca, but it can increase sales & store traffic. Here are tips to turn your Instagram into a retail hot spot

Business Management

Hiring a Virtual Assistant Can Refocus Your Business Efforts

November 21st, 2013 | by Contributing Author

Hiring a virtual assistant can free up time you're spending on administrative work and replace it with what you do best. Here are some tips

Social Media

What the New YouTube Comments Mean for Marketers

November 14th, 2013 | by Contributing Author

YouTube has announced some changes to the commenting system that will focus on the relevance of comments rather than their recency

Social Media

How Twitter’s Open Direct Messaging Will Affect Customer Relationships

November 4th, 2013 | by Contributing Author

Before, Twitter restricted direct messages to just accounts that follow you. Now Twitter users can enable a setting to receive direct messages from anyone