Author Archives: My Truong

Give Your Dashboard a Makeover: 8 Email Metrics That Count

March 26th, 2012 | by My Truong

There are so many metrics available to us, yet only a select few are actually useful. Opens, clicks, revenue may inform you, but they are what I would call "raw" numbers. As in, do they really tell you whether your readers are doing what you actually want them to do, be it sign up for a webinar or complete a purchase? At the end of the day, you want them to engage with your content and take action upon it, not just look at it, say it's pretty (or not) and move on. So let's trim the fat and bring sexyback to our reporting dashboards, shall we?

CAN-SPAM, Canadian-style!

December 1st, 2011 | by My Truong

Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act [&hellip

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