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Published on November 21st, 2007 | by Janine Popick

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Questionable Expert Advice in a DM News Article

I was reading DM News, and was perplexed at an article that was published 2 weeks ago.

This particular expert had chosen a particular Nordstrom email to feature and then talked about how wonderful it was.

  • She liked that it gave her shopping options.
  • She loved the way the global navigation was shown.
  • The main body content had a Nordstrom experience.
  • The fonts were elegant.
  • The upsell potentials were good and targeted.

While I agree with almost everything this expert says, she left out a very critical issue. The email appears to be made up of either one large image or a series of images. We know what happens if a recipient receives this and has their images turned off…the first thing they may see is the unsubscribe link.

Make sure for the holidays you use a mix of both text and graphics in your email marketing campaign.

I like the new printed format of DM News, by the way. Good job guys.

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is the CEO and founder of VerticalResponse.



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