Published on November 21st, 2007 | by Janine Popick1
Questionable Expert Advice in a DM News Article
I was reading DM News, and was perplexed at an article that was published 2 weeks ago.
This particular expert had chosen a particular Nordstrom email to feature and then talked about how wonderful it was.
- She liked that it gave her shopping options.
- She loved the way the global navigation was shown.
- The main body content had a Nordstrom experience.
- The fonts were elegant.
- The upsell potentials were good and targeted.
While I agree with almost everything this expert says, she left out a very critical issue. The email appears to be made up of either one large image or a series of images. We know what happens if a recipient receives this and has their images turned off…the first thing they may see is the unsubscribe link.
Make sure for the holidays you use a mix of both text and graphics in your email marketing campaign.
I like the new printed format of DM News, by the way. Good job guys.
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