Browsing the "Email Marketing" Category

Everything Holiday Is Open Now!

October 5th, 2016 | by John Habib

It's never too early to begin planning your holiday marketing strategy. Fortunately, our Everything Holiday resource center has all the tips, tools, and festive freebies you need to make the right impression this holiday season

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

September 29th, 2016 | by Reid Yoshimoto

What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise

Email Design: Let’s Get Typographical

September 22nd, 2016 | by Tori Tsu

What really goes into your email design? Considerations like your logo, brand colors, imagery, and content all come to mind. But what about your typography? While easy to overlook, font can play a huge role in how people perceive your brand and interact with your emails. Here are 7 criteria for choosing an email font that will resonate with your readers

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