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Published on August 1st, 2010 | by Janine Popick

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Content Idea: Create a Story for Your Email Marketing Offers

Cameron Hughes is a great winery out of Napa Valley, California. I got an email from them the other day that I thought was priceless. They had featured pets owned by people who work at the winery, doing their picks for the wines.

The subject line was :”It’s Wine-ing Cats & Dogs” which totally drew me in.

The masthead of the email marketing campaign was: “CHW Pet Selects” with some really fun shots of the pets and reasons why the pets selected their picks. Great job CHW, I think Squid is my fave!

Do you have a clever way to draw people into your emails? Let’s hear them!

Cameron Hughes

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About the Author

is the CEO and founder of VerticalResponse.



4 Responses to Content Idea: Create a Story for Your Email Marketing Offers

  1. san francsico new years eve

    Im grateful for the blog article.Much thanks again. Cool.

  2. Jean DeLuca says:

    Great question, Rebecca! Janine, I loved your ‘industry averages’ report from years ago and like Rebecca, I’m eager to see an update. Thanks in advance. (Love the CHW email, by the way. Great reminder to think outside the ‘cat box’ ;-)

  3. Rebecca Jay says:

    I’m curious Jan – we’ve used VR for 7 years now and regularly get open rates into the 20%’s and often higher and about one third to one half clicking through (sometimes better).Could you tell me if this is good/bad/average? As our database grows the % is dropping a little over time – we always have a quirky headline as ours is a quirky product range but I am always keen to do even better!

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