Content Marketing and Copywriting no image

Published on August 1st, 2010 | by Janine Popick

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Content Idea: Create a Story for Your Email Marketing Offers

Cameron Hughes is a great winery out of Napa Valley, California. I got an email from them the other day that I thought was priceless. They had featured pets owned by people who work at the winery, doing their picks for the wines.

The subject line was :”It’s Wine-ing Cats & Dogs” which totally drew me in.

The masthead of the email marketing campaign was: “CHW Pet Selects” with some really fun shots of the pets and reasons why the pets selected their picks. Great job CHW, I think Squid is my fave!

Do you have a clever way to draw people into your emails? Let’s hear them!

Cameron Hughes

© 2010 – 2012, Janine Popick. All rights reserved.

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