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Published on January 31st, 2013 | by Colleen Corkery


Copywriting Cheat Sheet: How to Write for Email, Social and the Web

Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet.

Now we don’t normally condone “cheating,” but when it comes to writing effective copy for various online marketing channels, like Facebook, email, or a website, we wholeheartedly approve of you using our copywriting cheat sheet infographic. Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts. But what tone of voice should you use, how many characters do you include, when should you sell, or simply converse? Our cheat sheet answers these questions so that your content is both engaging and effective… And this is one cheat sheet you don’t have to worry about getting caught using. Pass it on!

Copywriting Cheatsheet Infographic: How to Write for Email, Social & The Web

© 2013, Colleen Corkery. All rights reserved.

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About the Author

is a contributing author for VerticalResponse.

11 Responses to Copywriting Cheat Sheet: How to Write for Email, Social and the Web

  1. Philip Saj says:

    I just started my career as a copy writer and these tips help me a lot. Thanks Collen :)

  2. Colleen Corkery says:

    Thanks Jeffrey! Always love and appreciate any/all feedback!

  3. Colleen Corkery says:

    Thanks Allen!

  4. I was wondering how you’d cover all of those different channels in one infographic…and you nailed it! My first reaction is “if people don’t know much about these different ways to write copy, this infograph might not be informative/detailed enough.” Then I realized that keeping it simple, though difficult to allow ourselves to do sometimes, is usually the correct path. Thanks again!

  5. Elizabeth says:

    Great cheat sheet! Wish it was more “printable” for black and white printers!

  6. allen says:

    Great tips. Will certainly put these to great use. Thanks. Allen

  7. Colleen Corkery says:

    Great! Glad to hear it Mark!

  8. Mark Johnson says:

    I’m just getting into copywriting, these tips will be really helpful thanks!

  9. Cindy says:

    How are you printing it?

  10. Colleen Corkery says:

    Thanks Ann! Glad it’s helpful!

  11. ann seltz says:

    This is a great infographic–I’m posting it in my office.

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