Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet.
Now we don’t normally condone “cheating,” but when it comes to writing effective copy for various online marketing channels, like Facebook, email, or a website, we wholeheartedly approve of you using our copywriting cheat sheet infographic. Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts. But what tone of voice should you use, how many characters do you include, when should you sell, or simply converse? Our cheat sheet answers these questions so that your content is both engaging and effective… And this is one cheat sheet you don’t have to worry about getting caught using. Pass it on!
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Thanks Jeffrey! Always love and appreciate any/all feedback!
Thanks Allen!
I was wondering how you’d cover all of those different channels in one infographic…and you nailed it! My first reaction is “if people don’t know much about these different ways to write copy, this infograph might not be informative/detailed enough.” Then I realized that keeping it simple, though difficult to allow ourselves to do sometimes, is usually the correct path. Thanks again!
Great cheat sheet! Wish it was more “printable” for black and white printers!
Great tips. Will certainly put these to great use. Thanks. Allen
Great! Glad to hear it Mark!
How are you printing it?
Thanks Ann! Glad it’s helpful!
This is a great infographic–I’m posting it in my office.
I’m just getting into copywriting, these tips will be really helpful thanks!
I just started my career as a copy writer and these tips help me a lot. Thanks Collen 🙂
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