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Published on February 9th, 2012 | by Kim Stiglitz


Emails We Love – Just in Time for Valentine’s Day

Valentine’s Day is quickly approaching and our inboxes are heating up with plenty of love-fueled messages touting everything from wine, to chocolate, massages and cards (yes please to all of the above!). Big Insight projects spending to rise nearly 9% over last year to reach $17.6 billion. With that much cash on the line, everyone is vying for a piece of your heart and your wallet.

I perused my own inbox for a few of my favorites based on using email best practices and thought I’d share the love.

Starting at the top with some standout subject lines:

  • Hurry, Cupid’s Counting Down! Send a Special Greeting Card
  • Show your files some love
  • For love or money?
  • Valentine’s Day gifts for your one and only.
  • Free Shipping On Last Minute Valentine’s Day Gifts
  • You’ll ❤ Key Pieces for the Season
  • We’ve got a crush (or two). How about you?
  • Make Valentine’s Day Oh-So-Dreamy! Plus, Get $15 Off $100
  • Ten Ways to Say “I Love You”
  • The clock is ticking! Send Rebecca a Valentine’s Day bouquet from just $29.99
  • Cupid’s Here with Wine, Chocolates & $0 Shipping
  • Who’s the object of our fashion affection this month?
  • Here’s 50% off for Valentine’s Day. Go on, take it. Nobody’s watching…
  • Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
  • The Perfect Couple: NOOK and a Free $25 Gift Card
  • New ♥ PDF Pattern & Made with #%*!?
  • Last Chance to Get the Look You Love Before V-Day

Of course, I am always a sucker for cute creative this time of year and these had me swooning:

Invino Valentine's Day Email

Invino was totally brand aware with their cork heart!


Next up is Southwest Airlines who used the classic conversation hearts to start a Valentine’s Day conversation with their subscribers:

Southwest Airlines Valentine's Day Email

Next is Uncommon Goods who delivered the good with their top ten gift list:

Uncommon Goods Valentine's Day Email


And, showing the B2B companies can get into the Valentine’s spirit, this example from

You Send It Valentine's Day Email


How will you share the love this Valentine’s Day and get a piece of that $17.6 billion?

© 2012, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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About the Author

Kim Stiglitz

Kim Stiglitz is the Director of Content Marketing & Organic Customer Acquisition at VerticalResponse

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