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Published on February 9th, 2012 | by Kim Stiglitz

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Emails We Love – Just in Time for Valentine’s Day

Valentine’s Day is quickly approaching and our inboxes are heating up with plenty of love-fueled messages touting everything from wine, to chocolate, massages and cards (yes please to all of the above!). Big Insight projects spending to rise nearly 9% over last year to reach $17.6 billion. With that much cash on the line, everyone is vying for a piece of your heart and your wallet.

I perused my own inbox for a few of my favorites based on using email best practices and thought I’d share the love.

Starting at the top with some standout subject lines:

  • Hurry, Cupid’s Counting Down! Send a Special Greeting Card
  • Show your files some love
  • For love or money?
  • Valentine’s Day gifts for your one and only.
  • Free Shipping On Last Minute Valentine’s Day Gifts
  • You’ll ❤ Key Pieces for the Season
  • We’ve got a crush (or two). How about you?
  • Make Valentine’s Day Oh-So-Dreamy! Plus, Get $15 Off $100
  • Ten Ways to Say “I Love You”
  • The clock is ticking! Send Rebecca a Valentine’s Day bouquet from just $29.99
  • Cupid’s Here with Wine, Chocolates & $0 Shipping
  • Who’s the object of our fashion affection this month?
  • Here’s 50% off for Valentine’s Day. Go on, take it. Nobody’s watching…
  • Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
  • The Perfect Couple: NOOK and a Free $25 Gift Card
  • New ♥ PDF Pattern & Made with #%*!?
  • Last Chance to Get the Look You Love Before V-Day

Of course, I am always a sucker for cute creative this time of year and these had me swooning:

Invino Valentine's Day Email

Invino was totally brand aware with their cork heart!

 

Next up is Southwest Airlines who used the classic conversation hearts to start a Valentine’s Day conversation with their subscribers:

Southwest Airlines Valentine's Day Email

Next is Uncommon Goods who delivered the good with their top ten gift list:

Uncommon Goods Valentine's Day Email

 

And, showing the B2B companies can get into the Valentine’s spirit, this example from YouSendIt.com:

You Send It Valentine's Day Email

 

How will you share the love this Valentine’s Day and get a piece of that $17.6 billion?

© 2012, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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About the Author

Kim Stiglitz

Kim Stiglitz is the Director of Content Marketing & Organic Customer Acquisition at VerticalResponse



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