Published on February 9th, 2016 | by Kim Stiglitz0
Emails We Love, Just in Time for Valentine’s Day
Valentine’s Day is quickly approaching (Sunday, February 14th!) and our inboxes are heating up with plenty of love-fueled messages touting everything from flowers and wine to tech devices and chocolate. Yes, please to all of the above! This year, average spending for Valentine’s Day is up from $142.31 last year to $146.84, according to a consumer survey conducted by Prosper Insights & Analytics for the National Retail Federation. Total spending is expected to reach $19.7 billion – a survey high. With that much cash on the line, everyone is vying for a piece of your heart… and your wallet.
We perused our inboxes for a few of our favorites and thought we’d share the love.
Starting at the top with some standout subject lines:
- Love is… 100% Chocolate
- Fall in love at first step
- You’re My Favorite
- Cough cough…
- Hurry, Cupid’s Counting Down! Send a Special Greeting Card
- We’re making Valentine’s Day a little sweeter
- Show your files some love
- A Valentine’s Day present any self-respecting music fan will love
- Soulmate or sidekick, buddy or beau
- Vogue loves you: Our Valentine’s Day special
- Float Their Boat This Valentine’s Day!
- Valentine’s Day and iPad. Made for each other
- For love or money?
- Valentine’s Day gifts for your one and only.
- Free Shipping On Last Minute Valentine’s Day Gifts
- You’ll ❤ Key Pieces for the Season
- We’ve got a crush (or two). How about you?
- Make Valentine’s Day Oh-So-Dreamy! Plus, Get $15 Off $100
- Ten Ways to Say “I Love You”
- The clock is ticking! Send Rebecca a Valentine’s Day bouquet from just $29.99
- Cupid’s Here with Wine, Chocolates & $0 Shipping
- Who’s the object of our fashion affection this month?
- Here’s 50% off for Valentine’s Day. Go on, take it. Nobody’s watching…
- Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
- New ♥ PDF Pattern & Made with #%*!?
- Last Chance to Get the Look You Love Before V-Day
Dinner and a movie never go out of style. The National Retail Federation predicts “nearly four in 10 of those celebrating the holiday (38.3%) plan to treat their dates to a night out at a restaurant, tickets to a show or another experience.” Here’s one from OpenTable:
Valentine’s Day isn’t just for humans. According to the study mentioned above, “consumers will spend $681 million to treat their favorite pets to Valentine’s Day delights.” Here’s one from BarkBox that puts humor and a little “ruv in the air.”
February 14 doesn’t have to be all candy and kisses. Fitbit reminds us that loving yourself (or someone else) by getting fit is also chic.
We thought BloomThat sent a humorous email encouraging customers to “Drop A Hint” just in case your sweetie didn’t hit it out of the park last year.
VirginAmerica partnered with Teleflora to encourage frequent flyers to spend and earn Elevate points:
Who doesn’t need date ideas? Hipmunk announced a new travel feature along with romantic things to do with your travel mate in five cities:
Not a retailer on Valentine’s Day? Not a problem. One Medical Group shares the local love with San Francisco by offering a new member promo.
Turntable Kitchen, a vinyl and cooking subscription box woos us with a lovely quote, an enticing offer (a 3 month subscription box full of recipes, ingredients, and music is cheaper than a dozen roses), a cocktail recipe, and contest giveaway. What’s not to love?
How will you share the love this Valentine’s Day and get a piece of that $19.7 billion? Sign up now and send your Valentine’s Day emails for free using VerticalResponse.
Editor’s Note: This blog post was originally published in February 2012 and has been completely revamped and updated for accuracy and relevance.
© 2016, Kim Stiglitz. All rights reserved.