Published on November 8th, 2005 | by Janine Popick8
Extra, Extra, Read All About it – Blogs and Email Coexist!
In a recent blog by Promotion World writer Nick Roy talks about the who should be blogging, what to blog about and why blog. For the most part a pretty informative piece. But what is troublesome is that he suggests that blogs are going to put the hurt on companies like VerticalResponse.
He writes: “By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.”
OK, but, VR is blogging…AND emailing. Could the two possibly complement each other?
Let me ask you this question: Did email put the hurt on direct mail? Most of our printer friends are as busy as ever and VerticalResponse is actively selling printed and mailed postcards. Did the web kill printed catalogs? Have you checked your mailbox lately?
A popular blogger Dave Pell, Davenetics, gets it. He’s been blogging AND emailing for a long time and got his wife Gina Pell, CEO of Splendora into it. They’re a customer of ours, an “email marketing” customer who sends email about their blog, all blogs need traffic.
You know what? Blogging IS a perfect complement to email marketing it’s not going to simply take it’s place because it exists. The point that Nick isn’t seeing is that not everyone likes to blog nor do they subscribe to RSS, and not everyone likes to email. And there are those freaks (like us) that like to do both. It’s all about marketing vehicles complementing each other. So go ahead and add blogs, we did and it’s working.
Are you blogging AND emailing to drive traffic? Give us a comment!
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