Social Media Facebook Promoted Posts

Published on October 7th, 2013 | by Derek Overbey


Facebook Promoted Posts – What the Numbers are Telling You [Video]

Earlier this year, Facebook introduced Promoted Posts. We’ve all seen them in our feed and maybe you’ve even taken them for a spin. But do you really understand what your Facebook Insights are telling you about posts you promote? And how do promoted posts stack up against un-promoted posts?

In this short video we share a behind-the-scenes look into our own Facebook Promoted Post experience to shed some light on whether Promoted Posts should be part of your social mix.


Grab our free Guide to Facebook Insights to learn more.

© 2013, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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About the Author

Derek Overbey

Derek Overbey is the Senior Social Media Manager at VerticalResponse.

8 Responses to Facebook Promoted Posts – What the Numbers are Telling You [Video]

  1. Alison says:

    Thanks Derek, much appreciated
    cheers Alison

  2. Derek Overbey Derek Overbey says:

    If you have budget I would do a little of both. Giving a boost to a post that is doing well organically will just take it to the next level. On your second question, just keep in mind that since Facebook has changed the algorithm for the news feed that your posts only hit about 5-8% of the likers of your page. So just because your post is not getting a lot of interaction doesn’t mean it’s not a good post. By giving it a boost you could see a huge increase in likes, comments and shares.


  3. Derek Overbey Derek Overbey says:

    Sure Lindsey,

    Send me an email to and I will send you a version without my numbers that you can review.


  4. Derek Overbey Derek Overbey says:

    What is your page Alison? I would love to take a look and help you out.


  5. Alison says:

    I love to give this a try but there is no Boost tab on my page! Any ideas?

  6. Lindsey says:

    You shared a spreadsheet with how you track your data – would you mind sharing the fields that you used for that?

  7. Brighton says:

    Would you promote posts that are already popular organically? Or promote the posts that aren’t doing well organically?

  8. That makes sense. Facebook has to make money some how, right?

    I never thought about paying for a sponsored post. Thanks for the insights!

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