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Published on July 17th, 2013 | by alfbrand

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Call-to-Action

A call-to-action is a phrase or text that encourages a reader to take a specific action and can be used in email, on social media posts or websites. For example, “Register for our newsletter,” “Read More.” or “Sign-up today!” Sometimes a call-to-action will be added to a button to encourage more clicks and engagement.

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