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Published on July 17th, 2013 | by alfbrand

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Opt-Out

Opt-out email marketing assumes the recipient wants to receive email unless they specifically ask to be removed from the list – in other words, “opt-out” or “unsubscribe”. If readers fail to state explicitly that they no longer wish to remain on the list, they can expect to receive messages until they make their desire known. Response rates tend to be lower when sending opt-out email, and since most emails can be classified as spam, this is not allowed in most ESPs.

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