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Published on July 17th, 2013 | by alfbrand

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Preheader Text

Preheader text is the first line of text or copy in an email that gets pulled into the subject line of some email programs. The preheader serves as a secondary subject line and gives your readers more motivation to open your email. It’s powerful because it shows up right after the subject line in the inbox and will help the recipient determine whether to read your email or not.

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