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Published on July 17th, 2013 | by alfbrand

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Timing

Timing is the scheduling an email campaign to reach the audience at the most opportune time for it to be read. Timing might be seasonal (for example, vacation or school), dependent on holidays, etc. or mailings might go out on a standard schedule. Even the day of the week and what time of day the mailing goes out are important considerations: for example, a Friday afternoon mailing may be great for retail customers, but bad for business-to-business subscribers.

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