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Published on September 1st, 2009 | by Janine Popick

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Grab an Email Address With a Popup Window

If you’re using best practices like Branders, you’ve got an email marketing newsletter sign-up form on every page of your website. You collect email addresses at your counter before someone leaves and you ask for their email address over the phone before you hang up. You even ask for a business card with an email address on it when you meet someone. Branders.com Homepage

So why let someone leave your website without asking just one last time for their email address? Consider the amount of time and effort you spend on getting visitors to your website. Don’t let them leave without one more request.Branders.com Sign Up

Popup windows can be seen at as annoying because of the flood of advertising we’ve been getting from them over the years. Frankly there are a lot of people who have blocking software to prevent them from getting popups so you won’t get those people to sign up. However, think about it this way; your visitor came to your site for a reason, they were interested in something you have to sell, manufacture or offer. It’s not necessarily out of place for them to see a request for them to join your list.

Branders does a great job at exit popups by giving their visitors an incentive of $50 off the first order and free samples.

At VerticalResponse we get 5-10 people signing up for our email marketing newsletter per day by this method.

Talk to your web designer today. If you use VerticalResponse for email marketing, we have free opt-in forms they can display in a popup window. Then watch your list grow!

© 2009 – 2012, Janine Popick. All rights reserved.

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About the Author

is a contributing author for VerticalResponse.



3 Responses to Grab an Email Address With a Popup Window

  1. Josh Smith says:

    Yup, pop up does annoy sometimes… no matter what site you visit, once pop up comes out you have to find that little “x” to close it… But I like your idea that it does have a right turn around.

  2. Seems to be great idea.

  3. Graeme Mac says:

    This ties perfectly with a recent post on marketing over coffee. They show a pop up (however much they annoy us)

      increased subscriptions by 900%

    .
    Full post is here: http://bit.ly/NVFeG

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