Direct Mail Great Example of How to Use Direct Mail Postcards

Published on August 7th, 2010 | by Janine Popick

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Great Example of How to Use Direct Mail Postcards

With all of this talk about social media and email marketing these days, we sometimes forget about the “old school” way of marketing. Direct mail still works for a lot of businesses so you shouldn’t discount it totally, especially if you don’t have email addresses for some folks and you are sure that they’re not following you on Twitter and Facebook.

I took a look at some of our recent postcard campaigns sent by VerticalResponse customers (did you know you can create and send postcards using VerticalResponse?) and boy are they creative. Not only that, but I thought the most creative ones had to do with non-profits or donating to great causes. Take a look.

Cleavage Creek Winery – What a great concept for wine. This winemaker sadly lost his wife to breast cancer and is donating 10% of gross sales to research and support. What’s even cooler is that all of the women featured on the labels have survived breast cancer. What a great story and what a great cause.

Cleavage Creek Winery

 

Cleavage Creek Winery Postcard

Western Youth Network – This is clever because it almost reads like a press release where one of the employees is going to run across the state of North Carolina BAREFOOT to raise money for youth programs. Great visual showing his feet, don’t want to see what they look like after the run!

Western Youth Network

This was a great idea to have blank lines which make a reader think to fill in which level of support they’d like to give, pop it into an envelope and send it back. Even better? They include their web address where you can also donate.

Western Youth Network

What is New Orleans known for? Music of course! Sweet Home New Orleans is a non profit that raises money to help New Orleans musicians get on their feet, get to work, and revitalize the community and the cultural economy of New Orleans.

Sweet Home New OrleansClick to enlarge.

They’ve partnered with someone who is apparently matching all donations which is a great thing to call out on the back of this card.

Sweet Home New Orleans

Are you doing any marketing using postcards? Tell us how you’re doing!

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About the Author

is the CEO and founder of VerticalResponse.



One Response to Great Example of How to Use Direct Mail Postcards

  1. Offline marketing is not just for offline clients! People LOVE to get stuff in the mail, especially hand-written notes and post cards.
    One idea is to use online marketing to get folks on your list (if at all possible) and then send paying customers a post card. A cost-effective way to say “Thanks!”

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