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Published on August 8th, 2011 | by Kim Stiglitz

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Hit the Books with Great Back-to-School Subject Lines

Back to School SuppliesAugust has arrived, and with it the beginning of another Back-to-School season. According to the National Retail Federation 2011 Consumer Intentions and Actions Back to School Survey, the average American family will spend $603.63 on clothes, shoes, supplies and electronics, compared to $606.40 last year. Total spending on grades K-12 is expected to reach $22.8 billion.

Regardless of your business, you can hit the books with Back-to-School themed subject lines in your email marketing.

Check out a selection from my inbox:

Chasing Fireflies: Pack Attack!

Chasing Fireflies: Pack Attack!

 Fragrance Supplier: Early Bird Coupon Inside – Back to School Sale

Fragrance Supplier: Early Bird Coupon Inside - Back to School Sale Email

 

Global Moto Outlet Inc: Back To School Sale + New 2011 Gear

Global Moto Outlet Inc: Back To School Sale + New 2011 Gear

 

Aeropostale: Our New Back to School Looks Make the Grade!

Aeropostale: Our New Back to School Looks Make the Grade!

Note: Don’t fail to make the grade with your subject line, like Staples does with a typo in theirs!

Staples: Your Back to School Deal are here, check out our Back to School Center!

Staples: Your Back to School Deal are here, check out our Back to School Center!

What superstar Back-to-School subject lines have you seen? Are you planning to send your own themed campaigns this year?

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About the Author

Kim Stiglitz

Kim Stiglitz is the Director of Content Marketing & Organic Customer Acquisition at VerticalResponse



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