Uncategorized

Published on September 28th, 2012 | by VerticalResponse

3

How NOT to handle an email marketing unsubscribe

We were trying to unsubscribe from an email marketing campaign today and we were met with a terrible way to handle an unsubscribe:

email marketing, unsubscribeSooooo, what do we have here:

  • We couldn’t unsubscribe without telling them something – (Let me out please!)
  • It tells me I’m on “Website Mailing List”, that’s helpful…not!
  • One of the choices is “we no longer have access to email?” – (Um, how did we get this to unsubscribe from an EMAIL in the first place?)
  • Not sure why “Can you please let us know why you are unsubscribing” is a radio button, what are we supposed to tell them?
If someone wants to unsubscribe from your email marketing list, don’t be offended, just let them out of it and hope that they follow you on Twitter, Facebook or LinkeIn!

© 2012, VerticalResponse. All rights reserved.

Read Next:

Tags: ,


About the Author

VerticalResponse

provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.



3 Responses to How NOT to handle an email marketing unsubscribe

  1. VerticalResponse skadeedle says:

    So glad you like it Lisa! Enjoy!

  2. Pingback: 4 Email Marketing Tips From Across the Pond | Skadeedle

  3. Pingback: Email Open Rates: Get a Bigger Slice of the Pie - Skadeedle | Skadeedle

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑