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Published on April 3rd, 2008 | by Janine Popick


How NOT to Write a Subject Line

I get a ton of email, as I’m sure you all do. I keep up reading it every day but I don’t always get to answer every day. My mission this year is to get better at it. So the other day I was on said mission and I got this email that really got me going:

Obviously my reader thought it was junk mail.

The subject line is what really got me. “Interior Design”. I’ll admit I’m pretty interested in that topic. I opened it because I meet a lot of people so “Jessica Thompson” may have been someone I’ve discussed this topic with. What I found was a spam email about how to get to the 1st page of Google.

Argh. Not only would I never do business with a company that tries this massive trickery, but it’s illegal, against the Can-SPAM law and could get this sender sued.  Other than that it’s just not good business. Don’t do this. I beg of you.

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is the CEO and founder of VerticalResponse.

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