Email Marketing 6a00d83451b09469e20147e0cba18d970b-320wi

Published on December 21st, 2010 | by Janine Popick

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How to Make the Best Use of An Email Signature

Email SignatureSo many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!)

And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails.

First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business.

  • Name, company name, address and phone number.
  • Twitter and Facebook links and encourage people to follow you.
  • Website and blog address.

There are also some creative ways you can utilize the email signature portion of your emails that might not be “necessary” but could be fun to add as well as help increase your sales!

  • Your logo
  • A “deal of the week” with a special link so you can track how it’s doing.
  • A link to “join your email newsletter” and receive special email-only offers.
  • A customer testimonial so that your recipients can see how much your customers love you.
  • A link to a webinar or an event you want to attend.

So don’t let your email signatures be an afterthought. If you’re going to have a weekly deal, make sure you follow through and change your deal weekly. People might actually look for it!

Side note: Our social media manager found WiseStamp that inserts your information PLUS latest Tweets, eBay items and any other social media outlet you want people to see.

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About the Author

is the CEO and founder of VerticalResponse.



37 Responses to How to Make the Best Use of An Email Signature

  1. Rami says:

    What if we need to put a PS note that is usually written after the signature, I think that with this amount of information the receiver won’t notice it, what do you suggest in this case?

  2. JF Poitras says:

    We try to avoid pictures in the signature at our offices; too many clients and partners’ email spam filter hates images. We made it a policy to not add picture because of all the problems with spam filters in the past

  3. Be informative. The recipient should glean a lot about who you are from your signature. Always try to include a call to action.

  4. kate says:

    Interesting post. Email signature is important for everyone ;)

  5. thanks for the great tips… will makes some changes to our company signature now :)

  6. Hmm, great ideas brewing from this. I think I will setup a central signature for all employees so it updates weekly! Thanks for the tips :)

  7. Your e-mail signature is a great place to prove you’re a professional .. Leave the field blank. Here is a simple test that you can do if you having trouble understanding how awful long time to replace e-mail signatures actually have your signature links Goo.gl shortened links. Goo.gl track how often your shortened links when they are created, while logged into a Google account. This will identify exactly what your “necessary” signature advertising works.

  8. One thing that must be added (although the digital age, which may seem out of date) would be the fax number, if you get a lot of customer transfers. Even if you have any visual content (eg articles in your website or YouTube) would be a link to this ideal.
    For those of you who have used QR codes in your signature line – how the public react? I would love to know how they were conceived?

  9. alban says:

    With so many people using their phones to check their mail make sure your phone number is clearly listed as text and not in an image so your so people can just click and dial you.
    http://albamedia.net

  10. syed nayab says:

    and belive me …90% of your email will go into JUNK MAIL…dont follow these steps..i had one client for which i did, it was bad idea, he thought he wanted to incorporate the whole website into the HTMLised signature….Unless you want to be stuck in spams

  11. David says:

    Thanks for the tips … I’ve added my logo and link to linkbait material.

  12. montyl says:

    You make some important comments. Emailing is communication and it has to be done right and not at the spur of the moment.

  13. WiseStamp says:

    Great tips Janine,
    Thanks for mentioning WiseStamp as well.
    Note that we have a wide collection of Email Apps that can help you easily promote your business – Add your Newsletter, promote your Etsy & eBay sales etc… check them out http://apps.wisestamp.com
    The “testemonials & webinars” are great ideas and added to our to do list – thanks!
    Josh @WiseStamp

  14. Mark says:

    Yes, the email signature I prefer to be an image to avoid spam

  15. rob says:

    I like to do character counts on emails to compare the actual content to the signature. Just got one that was 10% content and 90% signature. The best is when you end up having to read through a whole reply thread that’s been bouncing between a bunch of signature junkies. It’s like “I agree, what do you think, John?”, scroll, scroll, scroll, “I’ll run it by legal asap”, scroll, scroll, scroll, scroll, scroll, “any update?”, scroll, scroll, scroll, scroll, scroll, scroll, scroll, oh I don’t care anymore, delete!

  16. Reads email on a phone says:

    I must wholeheartedly second (or third, or fourth) the commenters who stated that, with email signatures, less is more.
    Your email signature is an excellent place to demonstrate that you are a professional.. by leaving it blank. Here’s a simple test that you can perform, if you have a hard time comprehending just how awful long email signatures truly are: replace the links in your signature with goo.gl shortened links. Goo.gl tracks the number of times that your shortened links are clicked if you create them while signed into a Google account. This will identify precisely how well your “necessary” signature advertising works.
    In case that doesn’t work, allow me to paraphrase The Oatmeal: Your email signature makes me hate you. With a burning passion.

  17. Kim says:

    We did not win our own award – the blog has won numerous industry awards, including a Stevie award which you can read about here: http://www.verticalresponse.com/about/press/verticalResponse-marketing-blog-wins-thropy
    Cheers!

  18. ddd says:

    Checkout the VR award winning blog:
    Link to the VR blog.
    Why would you put in your signature that you won your own award?
    IM SUPER PROFESIONAL GUYS

  19. Theodore says:

    Very good idea. Thank you.

  20. Designer says:

    No, giant email signatures are dumb. Even worse is telling me to save a tree and not print it. Who prints emails?

  21. Donne Milano says:

    Great post…thanks for sharing!

  22. Gregg says:

    Gigantic email signatures are not marketing, they’re a pain in the rear.
    Name, title/function, and contact information.
    Nothing else. Anything further wastes space, and no one needs to see the rest of it more than once, if that.
    In your example, it would be best to use only the first four lines, and cut out the rest of the junk.

  23. One thing I would add (even though in the digital age it may seem outdated) is your fax number if you receive lots of transmissions from clients. Also, if you have any visual content (ie: items on YouTube or your website), a link to that would be ideal.
    For those of you who have used QR Codes in your signature line – how has your audience reacted? Would love to hear how they have been received?

  24. I suggest not to use a text version of your signature, but a jpeg or pdf version of it, so that the words contained in it are not included in your mail searches.

  25. Anung says:

    I never thought before to utilize email signature and you give me fresh idea about it. I plan to put my logo and deal of the week link on my email signature. I wish it could improve my business. :D

  26. Gomez says:

    I like to have my logo in my email signature, but I make it a Hyperlink. You click on the logo and it goes to the desired site. Same with Twitter, Linkedin.
    Have a great day selling!

  27. Trance Music says:

    Implemented a “speacial offer” into my signature and have gotten new customers already. Cheers Janine.

  28. A great tip, I will be passing this one on to my readers

  29. John M. Hoyt says:

    Please think of the mobile users. Long signatures, signatures with graphics, and as others have stated, no plain-text phone number make it harder on the mobile workforce.

  30. Annie Pettit says:

    I like more information but i don’t like it when images are included. I am misled into thinking there is a document attached to the email when really there is nothing.

  31. Johnson says:

    With so many people using their phones to check their mail make sure your phone number is clearly listed as text and not in an image so your so people can just click and dial you.

  32. Ray Gauthier says:

    Your P.S. is 100 times more important (and likely to be noticed and read) than any comment or promotion you make in your signature.
    I see signatures with links to 5 websites and with 2 and even 3 logos. Keep your signature clean and relevant to contacting YOU.

  33. Ent_Insight says:

    I personally find a “less is more” approach for email signatures to be better. Certainly, having relevant contact info is necessary… but if your email signature is longer than most short novels, perhaps it might be time to trim it a bit.
    Here’s an example from The Oatmeal, that explains it much funnier than I can: http://bit.ly/g168gG

  34. web design says:

    Good article, i also use a QR code with all my contact info in my email signature

  35. Abbasi says:

    A nice tip. However, I feel the signature in the image example is quite redundant. I am not sure if this can cause the mail content to be less significant.
    Thank you.

    • Teosim says:

      E mail signature can help in many ways. We try to use them wisley it s help. We add social media sharing buttons, and start getting response. So jump in, it s wort effort.

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