Social Media How to Sponsor an Update on LinkedIn [Video]

Published on June 27th, 2014 | by Derek Overbey


How to Sponsor an Update on LinkedIn [Video]

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, our senior social media manager, Derek Overbey shows you how to easily sponsor an update on your LinkedIn business page. Touching on the basics of getting a sponsored update off the ground, we’ll take you step-by-step through the process of leveraging the incredible reach of LinkedIn

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About the Author

Derek Overbey

Derek Overbey is the Senior Social Media Manager at VerticalResponse.

2 Responses to How to Sponsor an Update on LinkedIn [Video]

  1. Bidding strategy and results of your sponsored stories would be an interesting video to watch.

  2. Anna says:

    Thanks for sharing this tip, Derek. Can you shed a bit more light on the bidding strategy? You’d recommended placing the lowest possible bid; I’ve seen the opposite recommended as well: bid high, and then lower over time. Thoughts?

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