Guides How to Use Twitter’s Vine To Promote Your Business

Published on August 3rd, 2015 | by Lisa Furgison

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How to Use Twitter’s Vine To Promote Your Business – Part I [GUIDE]

Six Reasons to Use Vine for Your Business (Part I)

Are you ready to get your Vine on? By now you’ve probably heard about Twitter’s video-sharing app, Vine.

It’s a great promotional tool for small businesses, so we’ve created a three-part guide to walk you through all that Vine has to offer.

This section, Six Reasons to Use Vine for Your Business, serves as an introduction where we’ll explain what Vine is and discuss its promotional advantages.

Additional pieces of the guide include:

  • Getting Started: How to Use Vine for Your Business (Part II)
  • 5 Ways to Use Vine to Promote Your Business (Part III)

What is Vine?

Vine is an app that helps any smartphone user create highly sharable six-second videos. That’s right – six seconds. That’s the longest Vine, or video, you can create.

The app is user-friendly, and you don’t need any video experience at all, which is why so many people are drawn to using it.

Aside from its shooting and editing capabilities, Vine is, at its core, like many other social channels. You see a stream of videos from those you follow, share or comment on videos, and network to build an audience.

So, what’s the benefit?

1. A large audience

Vine boasts an audience of 40 million users, with 100 million people watching videos monthly. That translates to a high volume of potential customers to be reached by your short videos.

2. The next big thing

Facebook and Twitter are still popular, but newer social platforms like Vine, Instagram and Snapchat are giving the older models a run for their followers. Vine is especially popular with millennials.

3. Easy to learn

You don’t need any video experience to create a six-second vine. The app is so user-friendly, you can set up an account and create your first video within five minutes flat.

4. Create attention-grabbing videos

To grab attention, you need to stand out. In only six seconds, you’re forced to do that. You can create a video through Vine and share it on your other social channels too. 

5. Create brand awareness

Videos can educate consumers about your brand or product. A six-second video is more likely to be watched than a four-sentence explanation on Twitter about your brand’s mission.

6. Boost sales

You can use Vine to showcase products and services, broadcast a sale or even highlight an upcoming webinar. When it comes to promoting your business, your options are endless with Vine.

Ready to shoot and share your first vine? Check back for the next part of our Vine guide, Getting Started: How to Use Vine for Your Business.

© 2015, Lisa Furgison. All rights reserved.

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Lisa Furgison

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