Published on October 31st, 2011 | by VerticalResponse0
How VR Postcards Enhance Email Marketing Success
While we spend a lot of time discussing the many advantages of Email Marketing, there is still a time and place for Direct Mail. Did you know VerticalResponse for AppExchange includes an integrated Postcard tool? Adding Postcards to your outreach efforts can help boost customer engagement and grow your email lists. See our top tips on how postcards can enhance email marketing success:
- Expand Your Reach
Not everyone reads their email. Reach a new segment of your contacts who may not see the email messages you send.
- Cut Through Online Clutter
Distinguish your brand and message by sending a tangible reminder to your online contacts outside of your normal email conversations.
- Stay Top-of-Mind with Greetings
Postcards are a terrific medium for greetings and thank you notes. Send existing customers an annual holiday or birthday card, or send a thank-you card to your newest customers. Both are terrific ways to boost repeat business.
- Reconnect with Lost Contacts
Customers’ email addresses change more often than their physical addresses. Send a postcard asking bounced or unresponsive email contacts to visit your website and update their contact info online.
- Grow Your Customer Database
Unlike email list rules, it’s perfectly acceptable to rent or buy Postal mailing lists. Use a reputable list vendor such as D&B or InfoUSA to gain access to a whole new population of contacts. Be sure to ask new postal contacts to opt in to your email lists.
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