Email Marketing

Published on October 5th, 2011 | by Janine Popick

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iMedia Connection: Fundamentals for Successful Event Marketing

This is the latest installment from Janine Popick’s blog on iMedia Connection.

Events – they can be quite intimidating, especially if you’re the organizer. How do I get the word out? Will anyone show up? Will people get bored? Even if you’re attending someone else’s event or exhibiting at a trade show, you still need to be on your “A game” because it’s not just a fun party; you’re there to network and potentially find new customers.

Here are a few tips to make sure you get the most out of your event marketing efforts.

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Related posts:

1. iMedia Connection: Why Free Trials Can Pay for Themselves
2. iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways
3. iMedia Connection: In Email Marketing, Testing Never Stops
4. Step by Step Guide: How to Pack the House for Your Event
5. Case Study: Response/RSVP Rates for an Event Invite

Tags: email marketing, event marketing, events, iMedia

About the Author

Janine Popick is the CEO and founder of VerticalResponse.

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