Published on March 7th, 2011 | by Janine Popick0
Keep Customers Coming Back with Loyalty Programs
Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend starting one. It can be as simple as a coffee card, or as involved as a frequent flier program.
If you’re not sure, a loyalty program rewards your customers for their behavior of ”coming back” to your business. This is important for two reasons: The first one is it’s generally less expensive to retain current customers than acquire new ones. And secondly, once someone makes a purchase they are likely to buy again.
So if you don’t have a loyalty program for your business, you’re missing out on a big
opportunity to make customers feel special and encourage repeat purchases. Here’s a list of loyalty program ideas you can try integrating into your email marketing:
- Insider or member programs
- Email bonus rewards
- Happy Birthday/Anniversary emails (your company’s or customer’s)
- Rewards or points programs/cards (like a coffee card!)
- Facebook or Twitter only offers
Other ways to retain your customers would be offering them something exclusive, giving them a sneak peek or first look, or having a special event to get them coming back and spending. Do you have a loyalty program for your business? If so, what kind? I’d love to hear about it.
© 2011 – 2012, Janine Popick. All rights reserved.