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Published on March 7th, 2011 | by Janine Popick

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Keep Customers Coming Back with Loyalty Programs

Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend starting one. It can be as simple as a coffee card, or as involved as a frequent flier program.

Seattle's Best CoffeeIf you’re not sure, a loyalty program rewards your customers for their behavior of ”coming back” to your business. This is important for two reasons: The first one is it’s generally less expensive to retain current customers than acquire new ones. And secondly, once someone makes a purchase they are likely to buy again.

So if you don’t have a loyalty program for your business, you’re missing out on a big
opportunity to make customers feel special and encourage repeat purchases. Here’s a list of loyalty program ideas you can try integrating into your email marketing:

  • Insider or member programs
  • Email bonus rewards
  • Happy Birthday/Anniversary emails (your company’s or customer’s)
  • Rewards or points programs/cards (like a coffee card!)
  • Facebook or Twitter only offers

United Miles Email

Other ways to retain your customers would be offering them something exclusive, giving them a  sneak peek or first look, or having a special event to get them coming back and spending. Do you have a loyalty program for your business? If so, what kind? I’d love to hear about it.

© 2011 – 2012, Janine Popick. All rights reserved.

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is a contributing author for VerticalResponse.



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