Published on February 1st, 2012 | by Colleen Corkery1
Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However, once I inquired about unfavorable mobile sites, the list was so long, I was sorry I asked!
People are passionate about their mobile web navigation, and for a reason: They’re using their smartphones non-stop (guilty as charged). According to Morgan Stanley, by the year 2014, mobile Internet will surpass desktop Internet usage. That’s a lot of on-the-go Internet browsing! With 1.08 billion smartphones in the world, maintaining a mobile site that satisfies is vital if you want to keep people coming back. Today, I’ll share the love and discuss three exceptional mobile sites you just can’t hate. Let’s learn from the pros:
1. Pitchfork Media
As a music addict, wanting the latest and greatest music news at my fingertips quickly is of the utmost importance. Having the ability to actually read all of this information from an iPhone screen, in the words of David Bowie, “it ain’t easy.” Pitchfork, a music webzine, has incorporated the technology on its site to detect your pint-sized mobile device. After detecting your mobile, the site immediately directs you to the easy-to-read mobile version instead of dumping you onto a larger-than-life interface with microscopic font. The option to switch to a desktop version of the site is also available, if you so desire.
The site navigation is simple and clean, while still providing me with all of the music news, reviews, tracks, videos and features I’d normally find on the homepage of the desktop version. There’s also a convenient menu tab at the very top that allows me to quickly navigate throughout the entire site.
Highlights: Mobile device detection, simple, easy and well thought out layout, yet still includes all aspects of original site.
I’ll admit, I don’t watch, follow, or play sports. However, I received such positive feedback regarding this particular mobile website, I had to check it out, and guess what? It’s pretty fun, even for someone as sports-challenged as myself. The site is not only optimized for nearly every mobile platform, it also provides fans with timely updates and immediate access to whichever team or sport your action-packed heart so desires. The most exciting aspect of the mobile site is “my ESPN” in which you can customize the site to your particular interests, speeding up your access to all things involving a ball, puck, or… see, I am bad at sports.
Highlights: Mobile optimization, timely updates, grouped sports pages, easy navigation, preference settings.
This San Francisco start-up has seen dramatic growth since its inception in 2008. The site connects people worldwide who are looking for a temporary place to rent or rent out vs. taking your typical hotel or hostel route. Destination listings cover more than 19,000 cities, 192 countries and the site alone has made more than 100 million social connections.
This mobile site deserves major props for its aesthetically pleasing design. Rental listings are beautifully listed including pricing, map location, reviews and more including all necessary info that is easily organized and found under description, details and amenities tabs. A filter button on the homepage allows you to specify your searches depending on availability, and a fun pricing scale lets you slide your way into a preferred budget. You can also sign in via your Facebook account.
Highlights: Beautiful design, details, details, details (with little fuss), Facebook integration, slide and tap features for info-hungry hands.
Finding a fast mobile site that adheres to your device, is easy on the eyes, and doesn’t skimp on the details may seem like a dream (that you’d like to watch on your smartphone), but they’re out there! So tell me, which mobile sites have you found that pleasantly surprise you, and which ones make you want to scream?
© 2012 – 2013, Colleen Corkery. All rights reserved.