Published on August 31st, 2006 | by Janine Popick3
Apps Us Marketers Can’t Live Without
Here at VerticalResponse we have roughly 70% of all employees
using Apple computers. Our engineering department refuses to use anything else,
and our latest convert was our Vice President of Product Management, Josh, who
is on the latest Macbook Pro – where if he really needs to, he can run Windows.
As a side note, check out one of our customers, Due Maternity, talking about us on the Apple website.
We love our Macs and we love web-based software (after all, our product is web-based).
I figured I’d share some Apple-specific software that works for us and web-based software that anyone can use.
I’ve asked Alf, our Director of Marcom, and Ivan, our Web Producer, to weigh in on what they like too.
|Typepad – Online tool for blogging. I use it to publish this blog – it’s about $5/month and totally easy to use.|
|Salesforce.com – Online
CRM tool for managing contacts and marketing to them. You can use VR
from within this application. It has a few limitations with a Mac but
still worth it! Just $95/month or $65/month depending on your flavor. The best part? You can use VerticalResponse right from within you salesforce account, then when someone clicks or opens your email, it is reported right back into the lead record. Booyah!
|FileMaker – Software to customize and store your database if you aren’t into the online thing like Salesforce.com. $299 for the product, and you can totally customize your database.|
|NewsGator – This is a great online tool for tracking keywords that appear on blogs and in the online world. We use it to see who is talking about us, and better yet, who is talking about our competition. You can really track where your press releases are being picked up more or less, real-time. I think we pay about $15/month.|
|Firefox Extensions -
Alone, Firefox is a great browser, but add the treasure trove of extentions
available, and it becomes an invaluable tool for marketers and
developers alike. On the marketing side, one of my favorites is SearchStatus, it shows me the Google PageRank & Alexa Rank for any page I browse right in my status bar and lets me instantly check a page’s keyword density, backlinks & indexed pages in a variety of search engines (among a few other goodies). On the development side Web Developer is da bomb, I know there’s been a lot of buzz about FireBug
(I have that one installed too) with all its Web 2oh AJAXy Goodness,
but my loyalty is still with Web Developer … it’s just too useful.
(Mac Only) – Them special effects is fantastic. Mac only (you can save to ppt for
pc but why?) presentations & slide shows, this app kicks
PowerPoint’s *#$%. We use it to create the big-screen product
presentaions for our trade show booth, and it’s as easy as pie to use. Sync it up to a playlist in your iTunes library…click… and you have yourself an instant soundtrack, Rock On! Don’t beleve me? Visit us at a tradeshow and see for yourself.
|OmniOutliner (Mac Only) – When I need to structure my thoughts on various marketing projects, I find OmniOutliner from the Omni Group to be the simplest hierarchical outlining app around. You can organize almost anything with this app, complex road maps, or simple to-do list. Its super flexibility and scriptability make it an irreplaceable tool. Can’t wait to get my hands on Omni’s sister app OmniPlan once its out of beta.|
(Mac Only) – Remember the LiveStrong bracelet at the apex of its popularity?
Being marginally tech-savvy and not having this installed on your Apple
is like forgetting to wear your LiveStrong bracelet in 2004. If you are
fond of keyboard shortcuts, this is the app for you. Despite its
overbearing trendiness, it turns out there is reason it fosters
zealotry among its users – if you take the time to learn it, it really speeds up your
workflow while simultaneously impressing your haughty, hipster friends.
(Mac Only) – Just about every site these days has a news feed you can subscribe
to, and this gem for OS X is the best way to manage those news feed
subscriptions. Subscribe to all your competitor’s feeds, industry
blogs and publications. Become one with your business’ marketplace.
There is a free version (NetNewsWire Lite) and one you can purchase
($29.95). The paid version integrates into your NewsGator account,
allowing you to synchronize your feed subscriptions across multiple
computers, and even access them through a web browser if you are
jonesing for an information fix.
Basecamp – This
web-based application is a great tool to manage your ongoing projects,
streamline communication and enhance collaboration within a team. It
came quite in handy when we were re-designing our website
and needed to keep track of the seemingly-endless task list. If you’re
an Apple user, you can also integrate Basecamp into your dashboard with
either the Telescope or the Basecamp widget.
Got any applications your marketing can’t live without? Comment and tell everyone!
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