Published on February 12th, 2006 | by Janine Popick6
Moneymaking Ideas for the Other Holidays
I wanted to blog about the holidays. Christmas, New Year’s, nah. I’m talking about those holidays that don’t have all the hoopla. Valentine’s day is a biggie, I’ll give you that, but February has a ton of opportunities to put your company in the spotlight.
Here are some special occasions for your winter and spring calendars and a few ideas on how to capitalize on them.
|FebruaryBlack History Month
Chinese Lantern Festival
|MarchNCAA Basketball – March Madness
St. Patrick’s Day
First Day of Spring
|AprilApril Fools’ Day
Daylight Savings Time Begins
Baseball Opening Day
|MayCinco de Mayo
All of these holidays provide a great “reason” to send email newsletters, offers or direct mail postcards no matter what business you’re in. Here are some ideas for you to get those recipient’s clicking!
- Use Discounts and Promotional Offers – Entice your customers with premium rewards, discounts or special promotions tied to a particular product or purchase date.
- Contests and Sweepstakes – Increase the number of visitors to your website and collect sign-ups in the process. Center the contest on a specific holiday or concept for an easy promotional hook.
- Find Your Special Niche – The list above includes some of the more universal occasions, but there
are nearly as many industry-related celebrations as there are days in
the month. For example, February is “Get to Know an Independent Real Estate Broker Month,” “Hot Breakfast Month”, “Wise Health Care Consumer Month”, “Cherry Month” and “Relationship Wellness Month”, just to name a few.
- Create Your Own! - Creating your own holiday can be a blast then promote it with press releases, newsletters, media pitches or direct mail pieces. If you have a brick-and-mortar location, you can throw a party to draw people into the store, collect email addresses and popularize the occasion.
No matter what industry your business is in, I’m sure there’s a holiday or a special month to commemorate it. The key is to be creative and have fun with the idea.
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