With social marketing growing by leaps and bounds, as evidenced by Facebook’s filing for an estimated $5 Billion IPO last week, we know that getting social is no longer a choice, but a must. Have no fear, though, your helpful VR marketing buddies are here to make it quick and painless because growing your social marketing circle and the ability to reach a larger audience with your messages has never been easier or quicker.
We’ve answered your calls for social marketing help with Circles. A handy feature in any Roost by VerticalResponse account, Circles provides you a simple social sharing network. And the good news is, getting started is a cinch. Simply invite your friends and colleagues to your Roost Circle. Then, you can prompt each other to share posts. Plus, each of you have additional content that could be of value to your audiences that’s available as you both build your own social campaigns. This helps your marketing message get in front of people who aren’t currently in your networks.
Here’s a walk-through of how it works:
Getting Started with Circles
- Click on the My Circle tab at the top of Campaign Creator. You can find it between My Posts and Scorecard in the upper left-hand corner of the site.
- Once in the My Circle section, you can invite friends and colleagues to join your Circle via Facebook Connect or email. After you’ve invited and connected with people, you’ll have a network you can start sharing your content with as seen in the example below.
To share your content, all you have to do is visit your My Posts section and click on the Send to My Circle button on the bottom of the individual post(s).
After you click the Send to My Circle button, an overlay box will appear with the members of your Circle. Check the members that you feel will benefit from sharing your content and click Done.
On the other end, when one of your Circle members start to build a social marketing campaign, they will be able to click on the Add Post From My Circle button to see your shared content.
So come on and get started and watch your social marketing circles widen and your content expand.