Published on April 1st, 2015 | by Connie Sung Moyle1
Satori Yoga Uses Email Marketing to Connect with Clients Beyond the Mat
For Andrea Stern, a career in human resources led her to realize that she wanted to help office workers and professionals in a different way. She left the corporate world more than 10 years ago and opened the doors to Satori Yoga, a yoga, Pilates and massage studio located in the heart of San Francisco’s Financial District. With nearly 20 instructors, Satori has grown to become a sought-after destination for downtown office dwellers seeking an hour or two of mindfulness and stress reduction before returning to their busy workday. (Check out the video below!)
Creating a mental and physical space that feels connected and empowered is a basic yoga tenet, and Andrea uses email marketing to build and maintain a strong sense of community with her clients. A VerticalResponse customer for 10 years (since its beginnings), Satori sends an email newsletter every month, in addition to email marketing campaigns that introduce and promote new classes, special workshops and instructors.
Recently, the studio relocated to a newer, more expansive space, and Stern says email was critical in communicating changes in class schedules due to the move, as well as when the studio would be closed and re-opened at the new location.
We recently stopped by Satori Yoga during a popular lunch-hour Vinyasa class to chat with Stern and check out the new space!
Stay connected with your customers by emailing through VerticalResponse – It’s free up to 1,000 contacts.
© 2015, Connie Sung Moyle. All rights reserved.