Published on November 15th, 2007 | by Janine Popick6
Splog – What It Is and Why It’s Bad.
Spam. It ain’t just for email marketing anymore. Can you believe that companies pay to have people posting canned comments and creating fake blogs to get their name out there?
I guess I can. We’ve pretty much seen it all, haven’t we? I’ve really been against creating fake blogs and posting about VerticalResponse on them (definition of splog). For a while we hired someone to post our white papers on sites and try to get our articles in ezines but it was turning out that they may have splogged a bit. I just think it’s unethical. Some even outsource this task overseas for cheaper rates.
How can you tell if someone is splogging?
1. You visit a blog about healthy diets and you see a blog post from an email marketing company that is completely unrelated and clearly not written by the writer.
2. You just simply click on the about us on the blog and the default text comes up “Here’s where you write about yourself.”
3. Each post you see has pretty much the exact same copy with a line or two written just a bit differently.
It’s pretty easy for those who are technical to automatically create blogs and fill them with content via RSS and ads. Affiliate programs have grown by leaps and bounds because of this. (We *try* to monitor our own affiliates.)
Why do companies splog? They get more exposure, have more inbound links, use tons of keywords and hopefully the search engines pick them up and rise them to the top.
I actually got this spam email this weekend:
I am writing you today to introduce myself, and my company, #$%^Services. We’ve got a hot new service that enables your organization to take advantage of the latest phenomenon, youtube.com. We can take an existing television ad, or create one for you, and post it to youtube, metacafe.com, miro.com, weshow.com, knockatv.com,videomsn, aolvideo, yahoovideo and dozens of other rising stars in the internet video space. We offer dedicated staff to add laudatory comments, based upon customer, staff, and vendor comments, to blogs underneath these videos as well as create new blogs touting the features, advantages, and benefits of your solutions. These dedicated resources will also visit and post laudatory comments to industry specific web forums related to your organization.
Fake blogs and fake comments…hmm.
I think we’ll do the best we can by monitoring and go the old-fashioned route and have someone here at VR track what people are
saying about us online. Then WE can post comments that tout
our services or answer questions from within VR, not outsource it and give canned
comments or splog.
When you see someone posting a comment from VerticalResponse, it’ll be an employee who
works here and knows what to say.
I had to vent when I saw some of our competitors in this space stooping. I’m tired of this littering of the internet, aren’t you?
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