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Published on June 13th, 2011 | by Janine Popick

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Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud

Father's Day Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a piece of the dad’s day pie? By sending emails with subject lines that will stand out in the inbox and make dad proud.

Here are 19 real-life examples to get you started (remember, Father’s Day is 6/19!):

  1. iPad 2. The perfect gift for Father’s Day. (Apple)
  2. Take 20% off one item + Father’s Day shipping calendar (MLB.com SF Giants Shop)
  3. Celebrate Dad – Give Him Ghirardelli Chocolate and Save $10! (Ghirardelli)
  4. Father’s Day Exclusives: Library Verticals & More (Duckhorn Wine Company)
  5. Get Up to 50% Off Father’s Day Gifts (Amazon.com)
  6. Top 5 Father’s Day Gifts & Free Shipping on $50+ (Zazzle)
  7. What He Wants For Father’s Day – Give Dad Style (Rue La La)
  8. Top 5 Gifts Selected by the Dads of Williams-Sonoma (Williams-Sonoma)
  9. Spoil dad with a FREE trio (Sephora)
  10. Make His Father’s Day – Give the Perfect Gift! + Free Shipping (Bloomingdales)
  11. Best Father’s Day Gift Ever – Save up to 40% (TastingRoom.com)
  12. Gifts for Dads and Grads (Z Gallerie)
  13. Daddy cool – stylish gifts for Father’s Day (Notonthehighstreet.com)
  14. Give Dad the Hottest New eReader: Kobo TOUCH Edition! (Borders)
  15. Save 70% on the Dad Pack PLUS get a Free TOOL SET… 3 Days Only (Omaha Steaks)
  16. Affordable father’s day gifts for the modern dad. (CB2)
  17. The evolution of Dad. (Uncommon Goods)
  18. Up to 20% off dad-approved Father’s Day gifts. Now through June 13. (Crate and Barrel)
  19. Game On – Gifts for Dad – Plus Gift Card Giveaways (Z Gallerie)

ZGallerie Email

As an added resource, here are the most standout Father’s Day subject lines from 2010 (according to the Retail Email Blog):

  • Clip. Snip. Buzz. Gifts for the well-trimmed Dad.‏ (Bed Bath & Beyond)
  • Cheat Sheet: The easy-does-it GIFTS FOR DAD‏ (Neiman Marcus)
  • Design Your Own NFL Gear For Father’s Day‏ (NFLshop)
  • Oh Snap! Get 10 cent 4×6 Prints & 25% Off Photo Gifts for Dad‏ (Walgreens)

So, how is your business commemorating Father’s Day? What awesome Father’s Day subject lines grabbed your attention? I’d love to hear about it!

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About the Author

is the CEO and founder of VerticalResponse.



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