Crafting a Successful Cross-Channel Marketing Strategy
December 10th, 2012 | by My Truong
Email + Social = Success! Sound familiar? Research we conducted earlier this year showed that customers using our both our
Browsing the "Direct Mail" Tag
How to Put the Love in Your Valentine’s Day Marketing
January 23rd, 2012 | by Kim Stiglitz
Valentine’s Day 2012 is coming fast! According to the experts at the National Retail Federation, retail spending for the holiday
Calling All NonResponders – Don’t Give Up on Them Yet!
January 20th, 2012 | by Kim Stiglitz
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
December 5th, 2011 | by Kim Stiglitz
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I
This Holiday Season, Say it with a Postcard
November 8th, 2011 | by Jill Bastian
Email marketing is a great way to keep your company, products or service in front of your customers. But this
A Happy Mailbox Surprise
August 29th, 2011 | by Amber Ricchetti
Checking my mailbox doesn’t have the same allure it did when I was younger. What once brought letters from pen-pals, birthday
The Ultimate Direct Mail Lead-Generation Piece!
May 23rd, 2011 | by Janine Popick
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment,
Complement Your Holiday Emails with Direct Mail Postcards
October 22nd, 2010 | by Janine Popick
According to a 2010 Retail Email Guide to the Holiday Season, more than 83% of online retailers increased their
Great Example of How to Use Direct Mail Postcards
August 7th, 2010 | by Janine Popick
With all of this talk about social media and email marketing these days, we sometimes forget about the “old school”
5 Tips for Winning Back Customers
June 10th, 2010 | by Janine Popick
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you.
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