Rally Employees to Generate PR for Your Business
It’s usually assumed that the CEO or owner of the company is also the public face and spokesperson of the business – and for good reason. After all, no one knows your product, service or industry better than you,...
Get Publicity: 5 PR Advantages Small Businesses Have
Small businesses have some key advantages over large corporations when it comes to getting positive PR coverage. Here are five.
How to Write a Great PR Pitch and Get the Media’s Attention
A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch.