Search Engine Marketing: Just Do It! …or Not?
There’s no question that your online presence has become an important part of your business or organization. Between your own website, social media sites, and search engines like Google and Bing, lots of time must...
Why Your Pay-Per-Click Campaigns Fail
As an online advertiser, you may run into a variety of issues with your pay-per-click (PPC) campaigns. Determining where the problem lies will give you a good indication of where to start and how to address...
Advertise Your Local Business Using Google AdWords Express
In June 2011, Google launched AdWords Express, a pay-per-click online advertising solution geared towards local businesses. It’s so simple to use that you only need to enter your business name, select a...