5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Using the Custom Email History Object
I’m writing this blog post while eating turkey and mashed potatoes, so my apologies in advance if I accidentally drop any food into the article. As noted in my last blog post, VerticalResponse tracks opens, clicks,...
How to Create a Cross Object Report
As advanced as Cross Object Reporting might sound, it’s actually a fairly simple concept. All that’s involved is setting up a custom report type – which I’ll describe how to do later in this post –...
Marketing to Non-Responders
As a Marketing Manager, I’m always looking for new ways to reach out to the folks who are unresponsive to email marketing campaigns, you know the ones who don’t open OR click? Did you know that...
Sharing Content with Email Templates
Here at VerticalResponse, we’re pretty keen on not wasting time and energy by re-inventing the proverbial wheel. I’m sure you already know how great it is to share account information throughout your company using...
An Easier Way to Update Statistics…Post Launch
Along with the major changes to the app, we’ve also made some minor tweaks on existing functionality. Here’s a subtle change we’ve made but I’m pretty sure it puts a smile on many of your...
A Breakdown of the New Features
It’s been a little over a week since our latest VerticalResponse for AppExchange product upgrade and we wanted to take a moment to check in and see how things were going. Have you had a chance to get familiar with...
How Many Leads Does Your Email Convert?
A VR friend (and power user) Tricia Reilly of Bluebird Marketing recently posted a blog post “Measure the true impact of your campaigns.” She explains how using Custom Report Type to create a report...