Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Email marketing is an ever-evolving...
25 Holiday Subject Lines that Dazzled Our Inboxes
As the autumn season leaves, the winter chill brings with it happy holiday vibes and big spending, especially after Nov 1. For business owners, you’ve usually already been prepping for months: ordering large...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
Top 10 VerticalResponse Blog Posts of 2009
When finishing up some of my 2009 reporting I took notice to my 10 blog posts that received the most views from last year. Because I still think that some of them are very relevant I want to share them with you one...
10 Must-Haves To Dress Up Your Email Marketing Campaigns
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your...
Was the White House Spamming?
You may have heard the brouhaha about the Obama administration sending an email marketing campaign out to millions of recipients last week regarding the health care reform. During a press conference Fox News...
5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you...