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Published on December 22nd, 2010 | by Janine Popick


The Gift of Giving Back

Like many, I regard this time of year as a season of giving, rather than a season of getting. And based on my many blog posts over the year, you probably know how strongly I feel about Cause Marketing, giving profits to charity, and volunteering.

So as a token of my appreciation for your continued business and loyalty – as well as a giant thank you – VerticalResponse is giving back. We made a total holiday donation of $10,000 to 7 selected charities.

VR team members voted for the following 3 charities to each receive a $2,000 donation:

  1. Doctors Without Borders
  2. San Francisco Baykeeper
  3. The East Bay SPCA

In addition, our top company volunteers selected the following companies to each receive a $1,000 donation:

  1. Rainbow World Fund
  2. Central Asia Institute
  3. Share our Strength’s SF Chapter
  4. Renaissance Entrepreneurship Center

What are your favorite charities? Will your business or organization be donating, volunteering, or giving back this holiday season (or in the New Year)? I’d love to hear about it!

© 2010 – 2013, Janine Popick. All rights reserved.

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is a contributing author for VerticalResponse.

2 Responses to The Gift of Giving Back

  1. We are recipients of your generousity. Thank you so much for allowing us the priviledge of using your email marketing service gratus. You are making a difference in our small nonprofit and we are making a difference in Uganda, Rwanda, Haiti, Mexico and the Brazilian Amazon region.
    Martha Shirkey
    Gateway Center for World Mission

  2. tewall says:

    Vertical Response is so wonderful about reaching out to charitable organizations. I know without your help via email allotments we would never be able to reach our email list folks like we do…contacting them has made a world of positive difference!

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