Content Marketing and Copywriting

Published on September 22nd, 2012 | by VerticalResponse

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If the NYC DOT Has Fun Content, You Can Too!

Thanks @andysernovitz, (he wrote the book on word-of-mouth marketing) who recently wrote about a great creative blog idea by the NYC Department of Transportation in his latest newsletter. That’s right, you might think potholes are boring, but if you lived in NY you’re maddened by the number of potholes on the city streets, right?

So DOT takes to the web with The Daily Pothole blog where they chat about the potholes NYC Potholethey fix (239,399 this year alone,) they poke fun with a pothole mascot, they’ve got pictures of workers fixing potholes and you can report a pothole. You can also search streets for potholes.

Who thinks the DOT can’t be fun? Not them!

If you think you don’t have content to blog about, post to Facebook, Twitter or any social network you’re nuts!

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VerticalResponse

provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.



One Response to If the NYC DOT Has Fun Content, You Can Too!

  1. Pingback: 6 Email Marketing Tips to Create a Killer Welcome Letter - Skadeedle

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