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Published on April 4th, 2014 | by Derek Overbey


Understanding Preheader Text [VIDEO]

In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Jill Bastian, Community Education & Training Manager at VerticalResponse walks you through the ins and outs of preheader text. When creating an email your preheader text helps your subject line compel subscribers to open it and read your content.

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About the Author

Derek Overbey

Derek Overbey is the Senior Social Media Manager at VerticalResponse.

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