Breaking News Google WebMaster Tools

Published on January 7th, 2014 | by Chipper Nicodemus

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More Accurate Updates to Google Webmaster Tools

Are you tired of being tripped up by the Google SEO dance? Us too. Nothing’s worse than watching your rankings drop and you’re left without the slightest clue as to why. Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Here’s the short, but valuable, list of changes/updates within Google Webmaster Tools.

What’s Changed:

More Detailed Impressions Data

Google used to round out data, then display it. For example, you might have had 14,587 impressions, but you’d see 14k. Google’s John Mueller said, “The search queries feature gives insights into the searches that have at least one page from your website shown in the search results. It collects these ‘impressions’ together with the times when users visited your site – the ‘clicks’ – and displays these for the last 90 days.”

Here’s a before and after shot from Google:

Before:

tsq-before

 

After:

Before

Update Notifications:

We also noticed that Google is now showing some of their updates overlaid with traffic data. This makes is easier to if a drop in traffic is a result of an algorithm. Don’t forget that a few months ago, Google added the “Manual Actions” area, so you can tell if you’ve been hit by a penalty.

WMT Update

 

If you haven’t already, now is the time to get your Google Webmaster Tools account set up! Track all your data, keywords and stay on top of penalties, all in one place.

© 2014, Chipper Nicodemus. All rights reserved.

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About the Author

Chipper Nicodemus

is a contributing author for VerticalResponse.



2 Responses to More Accurate Updates to Google Webmaster Tools

  1. Chipper Nicodemus Chipper Nicodemus says:

    Thanks for reading Dan! It always seems the more data the better! I’ve always found WMT as a nice supplement to Google Analytics.

    Cheers!

    Chipper

  2. Dan Stepchew says:

    Very cool Chipper, thanks for the update. Wish they’d go back past 90 days.

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