Email Marketing 6a00d83451b09469e20134882b925c970c-800wi

Published on October 19th, 2010 | by Janine Popick

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Why You Should Include an Opt-In Form in Your Email Messages

Sign up linkEvery business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might ask, if I’ve already got the email address of the person I’m sending to, why should I include an opt-in form or link in my emails?

Your Emails Get Forwarded – Whether your recipients are using a “forward to a friend” feature so that you can track how many forwards you get, or whether they just hit forward in their email reader (most likely) you have new people now getting your messages. If they like what you have to say, and you make it easy for them, they might just click a link in your emails to join your list.

Your Emails Get Socialized – Hopefully you’ve got a link in your emails that take readers to a web-page that contains your email. We call this a “hosted version” of your email marketing campaign. This is great if your recipients can’t see all of your content in your emails. Now if you’re a social marketer like I am, you publish the link to your hosted version in your Twitter Facebook and LinkedIn feeds so you can spread your email even further to those that may not be on your list. If you’ve got a link to sign up for “email-only” offers, these new readers just might sign up.

It’s not hard to do, and doesn’t take much to get a few new sign ups. And who knows? They may just become some of your best customers!

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About the Author

is the CEO and founder of VerticalResponse.



3 Responses to Why You Should Include an Opt-In Form in Your Email Messages

  1. Melissa – If you use VerticalResponse, you’ve got a pre-built FREE opt-in form right in your account. Just take the link you’re given and use it in your emails. Then when people click on your link, they’ll be directed to a page where an opt-in form is hosted. As soon as they sign up, they’ll be available for you to send email to right in the account.

  2. Melissa says:

    So how do you add an opt in form in your email?

  3. Vee Sweeney says:

    Wow, I have definitely missed the boat with this one and never even thought to include it! More so because like you said, why include an opt in when you already have their email? Emails do get forwarded, especially from people who know other people who have the same interests as the original receiver. Thanks for the post, it has opened up several ideas

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